The Rules of Engagement for Building a Talent Community

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Posted by Andy Roane

April 18, 2014


It’s reported that 77 percent of job applicants receive no communication from the organization after applying to an advertised position. After spending nearly an hour combing through a number of overly verbose job descriptions, another hour filling out the lengthy application, and the countless hours developing the resume, it’s easy to see how job seekers are quick to move onto the next one if they don’t hear back from your company.

To hold ourselves accountable to timely candidate response times, we started a Yoh Talent Community. Besides filling our talent database with professionals in the Aviation, Corporate, Engineering, Government, Health Care, IT, Gaming, and Oil & Gas sectors (or, seriously upping our reach), it opened the flood gates to a two-way street for communication and engagement. An engaged [fill in the blank] is knowingly more valuable than a contact sitting idle in a stagnant list.

To date, Yoh has over a half a million members in our Talent Community. We made the biggest jump of opted-in users in 2013 when we incorporated mobile technologies on jobs.yoh.com; making it compatible on mobile and tablet views. The result, 33% of Yoh TC members come back after their initial join date and apply for new Yoh Job Opportunities; many of these members we converted from passive candidates to new hires.

There are lots of things you can do to up your recruiting game. Read the Secrets Your RPO Provider Would Never Tell You


ABOUT THE AUTHOR: Andy Roane is the Vice President of Recruitment Process Outsourcing (RPO) for Yoh. Roane brings more than 15 years of human capital industry experience to the role, including six years as Vice President of Operations for PeopleScout, where he led RPO engagements with Fortune 500 companies.  To contact Andy Roane directly, email him at Andy.Roane@yoh.com





Topics: Recruiting Trends, Leadership & Management

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