“To build an audience on Twitter, you have to share valuable content,” says Joel Capperella, vice president of Marketing for Yoh, a Philadelphia-based staffing and recruiting firm. Simply sharing a link isn’t enough.
Capperella suggests adding value by providing your perspective: Do you agree or disagree with the article? Are there other factors worth considering? This can encourage dialogue and interaction with other users, he says. Twitter also allows users to establish expertise and control their digital brand. “What [someone] shares, how they behave, and with whom they connect on Twitter offers a unique insight into who they are as a professional, creating an opportunity to show why they’re a good candidate,” Capperella notes.Read More