Today, there’s an increasingly vast amount of data available, and with data breaches being so prevalent, AI might just be the solution. Also, customers' constantly evolving preferences and complexity means businesses can no longer rely on traditional business methods to drive growth.
Today, most businesses incorporate AI technology to reduce operational costs, increase efficiency, grow revenue, and predict customer behavior to improve the overall customer experience. As AI technologies increase, it has become necessary for businesses to recruit top AI talent in order to maintain a competitive edge.
How AI Can Predict Consumer Behavior?
Some of the ways businesses are leveraging AI to predict customer behavior include:
1. Targeted Marketing
In this day and age, it's unthinkable for any business that wants to maintain a competitive edge not to leverage the power of AI when devising its marketing strategy. The prevalence of online data today is enough to get marketers excited. This data is found in past reviews, online searches, views, and much more.
With AI, marketers can determine which types of marketing received the most engagement from customers. Businesses can develop a foolproof plan for future advertisements based on this information, likely increasing sales.
For example, AI can prove to be quite valuable in email marketing. This technology can enable businesses to tweak their outbound campaigns to ensure optimum customer engagement. What's more, AI applications like email address lookup tools can help companies get information about their customers to help predict their behaviors.
2. Customer Relationship and Behavior Analysis
AI can help businesses foster customer relationships that stand the test of time. With AI tools such as Customer Relationship Management software (CRM), a company can engage with customers and improve the overall customer experience.
AI can also help with customer behavior analysis. With AI, marketers can investigate how customers engage with their companies. It can offer an insight into every step in the customer journey and help marketers understand what’s driving customer behavior.
It can lead to positive outcomes like higher customer retention, stronger customer relationships, and increased customer lifetime value when done correctly.
3. Monitoring Social Media and Website Content
AI has wholly transformed content marketing. Creating actionable content that targets the right audience is key to the success of businesses in the 21st century. More and more companies are leveraging AI to monitor the performance of the content on their social media pages and websites.
This ensures companies understand audience segments leading to personalized content for every customer. Moreover, businesses can enhance their existing content to lead to more sales.
Also, using AI tools, marketers can gain an insight into the top-ranking and most-engaging content. Email address lookup tools can help marketing teams find information about customers and prospects to create personalized content.
4. Big data
Put simply; big data refers to larger and more complex data sets that come mainly from new sources. These data sets are usually voluminous such that traditional data processing software can't handle them. However, businesses can use these vast volumes of data to address issues that a company wouldn't have targeted before.
Big data can help companies analyze and identify the motivations of their most loyal customers while also providing ideas for creating new offerings for current and future clients.
When combined with AI, businesses can use big data to analyze data points of each of their customer’s journeys from exploration to sale. This provides marketers with tools and knowledge to make more informed decisions.
AI can also help prevent a data breach that negatively affects a business. This is because AI can handle a lot of data, identify unknown threats, accelerate detection and response times, and secure authentication.
Benefits of Infusing AI to Consumer Behavior
1. Increased Traffic
As we have already mentioned, AI allows businesses to monitor and revamp their websites and social media pages. It aids in creating a foolproof content marketing strategy that is designed to engage and entice current and future customers.
When it comes to content marketing, personalization is critical, and AI plays a huge role in helping marketing teams understand their target audiences.
Therefore, businesses can create content designed for their social media pages and websites by incorporating AI. This ultimately leads to increased traffic which bodes well for marketing teams to convert visitors to their websites.
2. Increased Revenue
A survey of 2500 U.S. consumers and business decision marketers titled “A Revolutionary Partnership: How AI is Pushing Man And Machine Closer” found that business leaders believe AI will be a fundamental tool in the future. In total, 72% called it a business advantage. The end of AI is primarily because of the significant revenue companies experience after incorporating it into customer behavior.
AI allows marketing teams to decode vast amounts of data to narrow the information down in a way that helps them identify the target audience, customers' needs, and trend analysis. It allows them to build their marketing strategies around them and create sales funnels that are more user-focused, leading to increased prospect conversions. Increased conversions mean increased revenue.
3. Increase in Loyalty
One of the most valuable assets for businesses today is loyal customers. This is because companies don't achieve this loyalty overnight. It takes years of hard work to meet or exceed the customers' expectations and gain loyalty.
AI tools reveal a wealth of information about customers' sentiments, needs, desires, and expectations. Businesses can conduct their operations based on this information to enhance the quality and pricing structure according to customers' needs.
This way, businesses can stay ahead of competitors and win loyal customers. This is a dream of every business.
Using AI in business can do more than just prevent data breaches. It can also help companies get a better understanding of their customers and often even humanize their brand.
This enables them to retain current customers, earn their loyalty, and entice and convert prospects. AI gives a business an edge over its competitors, making it more critical than ever to hire the best in AI talent. Any company that aims for a long-term future should incorporate this technology.
About the Author: Ben is a Web Operations Executive at InfoTracer who takes a wide view from the whole system. He authors guides on entire security posture, both physical and cyber.