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Why your contingent workforce needs to be included in company culture

Southwest Airlines has earned the reputation of having one of the strongest employment brands in this country. Perhaps part of that recognition comes from ensuring that all employees -- contingent workers included -- are aligned with and invested in the company culture.

Last week, I shared with you a discussion I had with Greg Muccio, Southwest's Team Leader for Employment, about this very topic. If you haven't already done so, take a four-minute break from your day and listen to that interview. Or you can read the transcript.

Greg presents a great argument for making sure all categories of employees and non-employees are welcomed into the company culture.

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