A few weeks ago I posted a podcast I did with Lee Cockerell, the former Vice President of Operations for Walt Disney World Resort, at the 2009 CWS Summit. Mr. Cockerell was a keynote speaker at the event, and was kind enough to take a few minutes to talk to me about developing an employment brand. We also addressed how to apply the experiences you have in your personal life to building relationships with your employees.

Here's a copy of the podcast transcript, if you'd prefer.