Did you know that 84% of organizations in 2023 are recruiting through social media? The study conducted by Zippia set out to explore the scope and effectiveness of social recruiting. The main takeaway revealed that social media is now playing a large role in the recruiting process, especially among younger generations. Together let’s discover how social recruiting continues to revolutionize the way companies attract and hire top talent by leveraging the power of social media platforms to reach a wider audience and build meaningful relationships.
In this episode of our Back to Work podcast series, our host, Joe McIntyre, and Yoh's Senior Business Development Manager, Michelle Sohl, explore the impact of social recruiting in the staffing industry and catalog best practices for companies looking to formulate a social recruiting strategy.
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3 Requirements for Effective Social Recruiting
1. Dedicated Accounts
To succeed in social recruiting, companies need to have dedicated accounts on all relevant platforms that showcase events, company culture, awards, and other intriguing content. These accounts should reflect the company's branding and voice to ensure consistency and establish a strong online presence. Social media platforms are crucial for building relationships with potential candidates and showcasing the company culture, values, and mission through fascinating content.
2. Identify Your Target Audience's Presence
Knowing the online presence of your target audience is essential to ensure that you don't waste time and resources on platforms that are unlikely to yield results, allowing you to focus on the platforms that offer the most potential for reaching your ideal candidates. Michelle reveals that LinkedIn is most effective to recruit candidates in the tech, engineering, and science spaces – while Instagram and Tik Tok are the premier destinations for creatives.
3. Link Your Social Job Postings to your CRM
Linking your social job postings to your CRM (Customer Relationship Management) system is crucial in social recruiting as it helps you track and manage candidate interactions and progress through the hiring process. By doing so, you can gain insights into the effectiveness of your social media recruiting efforts and identify areas for improvement. Furthermore, integrating your social media recruiting efforts with your CRM system allows you to streamline the recruitment process, enhance collaboration, and improve communication between recruiters and hiring managers to avoid ‘ghosting’ that is detrimental to your company reputation.
How Social Recruiting Has Impacted the Advocacy for Pay Transparency
Social recruiting has had a significant impact on the push for pay transparency. With more job seekers using social media to research potential employers and compare salary information, companies are under greater pressure to be transparent about their compensation practices.
Social recruiting also allows for greater access to job opportunities, which can help to level the playing field and reduce disparities in pay. As a result, many companies are now embracing pay transparency to attract top talent and demonstrate their commitment to fairness and equity. Overall, social recruiting has helped to catalyze a shift toward greater pay transparency in the workplace, benefitting both job seekers and employees alike.
Future of Social Recruiting
The use of video content in social recruiting is also expected to increase, with companies using platforms like TikTok and Instagram to showcase their company culture and build their employer brand. Additionally, companies become more data-driven by leveraging advanced analytics and AI to optimize their social media recruitment strategies.
Finally, social recruiting is likely to become more personalized and targeted, with companies leveraging the power of social media to connect with candidates based on their interests, behaviors, and preferences to deliver relevant content to the right audience.
Social recruiting has significantly impacted the recruitment process. It has opened new channels for companies to engage with potential candidates, expanded the reach of job postings, and enabled recruiters to tap into a wider pool of talent. However, while social recruiting has its benefits, it also requires careful planning and execution to be effective. Overall, social recruiting is likely to continue to be an important tool in the recruitment toolbox for the foreseeable future. Listen to the full podcast episode to unlock the full of potential of social recruiting with expert insights from Michelle Sohl.