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AI in Recruitment: What it Means for Recruiters and Applicants

girl-computerAs the use of Artificial Intelligence (AI) continues to increase, it is gradually changing the recruitment process, both for HR professionals and job seekers. 

As well as helping to source candidates, Artificial Intelligence has helped to remove bias, improve the candidate experience and place greater emphasis on the human element of HR during the recruitment process. Techniques such as using LinkedIn and traditional methods of recruitment just can’t compete anymore as businesses are actively seeking to acquire new talent and some of these people may not even be searching for new employment.

Artificial Intelligence is being deployed in the recruitment process and it is important to understand how it is impacting both recruiters and job seekers alike:


IMPACT ON Recruiters 



The use of assistants powered by AI can oversee various activities such as recruiting, employee development, and coaching. Many organizations now use chatbots as a way to engage with job seekers as they land on a website. In recruitment, chatbots can streamline the process and increase the amount of candidates who submit an application.



Many organizations are recognizing the importance of treating candidates like customers. Rather than being impersonal and distant, AI can be used to identify the best times that HR teams can reach out to candidates to build improved relationships with them.



The next time you read a job advertisement, it may have been written by AI. In a world where competition is tough, recruiters want to leave little to chance. The job advertisement is the very beginning of your journey as a job applicant. Organizations are using meaningful language that will resonate with you as a job seeker and encourage you to apply.



Some businesses are starting to use video interviewing as part of the recruitment process. AI plays a part in this. Using the technology, AI can detect anything strange by using voice and face recognition and using intelligent hiring technology. The systems can detect if you are using cue cards or if there is another voice in the recording if, for example you have your friend on the phone providing you with advice. If you are looking for some advice on employer’s personality tests, there are lots of resources on approaching the video interview and aptitude tests if you are asked to complete them.



Now that you understand the various ways in which AI is used in the recruitment process, how does it affect your job search strategy exactly? In the next section, we will explore this in a little more detail.



The importance of a well-written application is even more important now with the introduction of artificial intelligence. Although the use of keywords should be encouraged and is a positive thing, the advancing capabilities of artificial intelligence in HR means that you don’t need to fill your application with unnaturally sounding key words and phrases to be selected for an interview. In fact, doing so may have the opposite effect. The best approach is to sprinkle a few well-targeted keywords and phrases throughout your application, making them sound as natural as possible. Make sure that your CV is solution and achievements orientated, or in other words, how you have historically identified problems and the results that you achieved. Using statistics will only strengthen your CV. The software will identify this in your application and may even prioritize it over others. Writing a CV is a time consuming task but don’t omit key pieces of information. Providing more detail can only benefit you when it is being read by a machine.

In a world that is constantly evolving, the process of finding a job, highlighting your skills, experience and education to potential employers is changing. The increasing use of artificial intelligence is only set to make your job search experience even better and more personalized.



Artificial Intelligence already supports your job search in a number of ways. As an example, you can sometimes search for a job without even entering your location. This is because AI can determine your location and then display relevant jobs in your vicinity. This is also the same for your salary. AI may already be identifying jobs that don’t display the salary but those that are in range of your expectations. Complex algorithms will draw out valuable pieces of information from historical data and third party websites to predict the salary for the types of jobs that you are applying for.



In the future it is predicted that your job search experience will be more about face-to-face interaction rather than browsing through an endless stream of job roles. AI and machine learning combined can undertake an analysis of your personality, motivation and skills before matching you with suitable vacancies. In addition, AI software can also highlight what skills you may need to develop. Using this technology means that you spend less time searching for jobs and more time engaging with the companies that you would like to work for. It should give you a new way of understanding whether you are suitable for a particular vacancy in a more efficient and effective way. You also won’t have to tailor your CV for each job that you apply for because of the face-to-face interactions that will take place.



Whether you have thought about this before or not, when recruitment decisions are being made, they are sometimes based on emotion even if this is sub-conscious. Employers can make a biased view of you as a person, without even realizing, before they even meet you in the interview. Within the initial stages of the recruitment process, AI can remove this bias by selecting you for an interview primarily because you meet certain criteria based on the details in your application. This means that you are more likely to make it to the interview because you have been selected purely for your skills, knowledge and experience, above anything else. The best way to achieve this is to optimize your CV for technology. Describe your skills and experience, using industry specific keywords and phrases.



As briefly discussed above, Artificial Intelligence can help you find the right opportunity that matches your personality, skills and experience. The technology can identify suitable jobs that you could apply for in your current place of work and it can also help employers identify you as a potential match for promotion or development opportunities.

Even though AI is there to enhance your experience as a job seeker, humans will still play a key role in the process. While Artificial Intelligence could identify you as a suitable candidate, you will need to work well with others and be a good fit for their culture. Therefore, employers and human interaction always count. As technology continues to advance, more and more changes will be made to the recruitment process, hopefully to the benefit of recruiters and job seekers and make the experience better for everyone overall.



About the Author: Ed Mellett is an entrepreneur, careers professional and founder of He is known for co-founding and launching the leading student and graduate careers website Now in its 11th year, wikijob attracts over 400,000 unique users per month and is a must-visit resource for students considering their careers post-university. Ed’s other interests include AI, neuroscience and psychology.

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