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How to Use Wellness to Recruit and Retain Employees

Smiling jogging coach stretching in th parkA major concern of working an office job is the sedentary lifestyle that comes with it. As an employer, it is important to understand how that can be mitigated. Incorporating healthy habits in your workplace culture can attract new employees and help retain the ones you already have.

What to incorporate wellness but don't know where to start? Here are some tips to help bring wellness into the workplace equation. 




Include a wellness benefit

Including a wellness program as part of your benefits package will set the right tone with prospective employees. As a company, you may also note that including this type of benefit can be cost-effective in the long run. By encouraging a healthy lifestyle, you are ultimately helping employees avoid chronic and long term issues that could require them to have frequent doctor visits or even surgeries. 

When you introduce this information in your initial conversations, recruits will see that your company understands the value of employee wellness and the importance of a healthy work-life balance. There are many ways you can embrace wellness within your benefits package. When exploring the many options available, be sure to consider the following:

Does your company have remote employees? Choosing a local health club could foster positive relationships among local employees, but if you have remote workers that do not have that club in their area, make things fair across the board by offering them the equivalent.

On the other hand, choosing a program that is accessible to all employees like a sustainable and inclusive weight loss program can foster a positive relationship between the company and ALL employees. These types of programs allow users to manage their wellness from anywhere, whether it be on the road or right from home. The autonomy created from these programs enables users to work on their wellness at their own pace.


Participate in charitable wellness opportunities

Companies that participate in charitable events create a positive image to prospective employees. Additionally, giving back to the community as a group instills a great infrastructure for employee happiness; they feel as though they are making a positive impact on their community with a great company backing them.

Adding in a wellness component to your charitable acts can also motivate your employees to join the efforts. For example, this could include entering a walk/run that supports charities in your area. Bringing your employees together as a team can create a feeling of comradery among those that otherwise may have never had the chance to collaborate. A disadvantage to only doing a local charity event is that your remote employees may not be able to participate even if they wanted to. If this is a concern, consider offering a company-wide fitness challenge. Challenges such a these can help bring your remote employees into the fold, making them feel like part of the team.


Recognize their achievements

A great way to get your employees to participate in wellness initiatives is to include an incentive. While charitable activities motivate some, they don’t motivate everyone. Recognizing the accomplishments of your team when they take part in those events by introducing a reward can be another form of motivation. Examine what rewards would fit into your company culture; a lunch paid for by the company or maybe some company swag? It is important to recognize the achievements of all employees that participate, including those that are remote. Remote employees often feel isolated from company events, so whatever reward you choose, make sure to keep your satellite employees in mind. 


As the workforce is becoming more health-conscious, it is important to build these wellness values into the framework of your company. Incorporating any of these tips will help create a positive dialogue with recruits and maintain meaningful relationships with your current employees.


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