How to Recruit A Superstar: 5 Ways to Engage Candidates

Yoh-Blog-catch-them-if-you-can-143067-edited.jpgBusinesses are becoming more competitive than ever these days. Companies are struggling to create better products, offer lower prices, and improve customer experiences. At the same time, they are trying to find employees who are able to achieve all those objectives, which is extremely difficult.

With the U.S. unemployment rate reaching almost a natural threshold at 4.2% this month, it is getting even harder to find a reliable workforce. In such circumstances, entrepreneurs need to find a model on how to hire good workers. In this article, we will show you 5 best ways to recruit a superstar employee.



Elizabeth Longoria, an HR executive at EssayOnTime, recently noted: “The way you approach potential employees depends on the peculiarities of the industry. However, there are a few basic methods which you can use in all situations.” But what exactly are these methods? Let’s take a closer look here.


Emphasize the perks of working in your company

If you want to make people interested in working in your company, you need to promote its qualities. It doesn’t mean that you should lie and make false statements but a little bit of non-biased bragging won’t do you any harm.

Just see how Microsoft advertised its ability to solve the most difficult IT challenges and thus invited only the best candidates to apply for a position. Okay, you are probably not running such a gigantic corporation but we are sure that you have more than enough qualities to highlight. 


Let candidates imagine their roles

In order to recruit a great candidate, you should avoid being egocentric and talking exclusively about the duties of the potential employee. Don’t put it like this: Your job is to increase sales by 14% within the first six months.

Instead, let the candidate imagine the new role and feel the benefits of this position. You could try something like this: As the head of the department, you will operate a team of 16 professionals and enjoy the privileges of a senior executive. This line reveals a big responsibility but still puts an emphasis on the benefits rather than duties.


Make a simple application procedure

Nobody likes bureaucracy and administration. This is by no means different in the recruiting business. You will probably chase away a whole bunch of potential candidates if you create a complicated application procedure, so try to make it as simple as possible.

After all, the entire process comes down to candidates’ resumes. Keep it professional while remaining brief and concise at the same time. This way, you will prove your seriousness and authority but it won’t be boring for the applicants.


Exploit multimedia content

Being different is often the only way to stand out from the crowd of competitors. When it comes to recruiting, multimedia content is the latest trend. A study found that videos will make an absolute majority (75%) of Internet traffic in 2017, while other forms like infographics and VR interviews also grow in popularity.   

Bearing this in mind, you can try to utilize multimedia content to attract the most promising talents. Such individuals usually follow the trends and they will appreciate the fact that you are ready to embrace state-of-the-art models in your business. It will enable you to get your foot in the door and be the first option on their wish list. 


Do the follow-up

It is reasonable to assume that you won’t be able to seal the deal in all occasions. Sometimes the prospect you considered the best will refuse your offer but you shouldn’t give up. On the contrary, you should do the follow-up and make a new offer if you really like this candidate.

Recent surveys revealed that almost 85% of full-time employees would consider leaving their current company, meaning that your candidate will probably be thinking about it as well. Your job is to wait for a while and remind him or her that your offer is still on the table.



It’s not easy to find a talented and reliable employees these days. If your company is struggling to form a good team, you need to be proactive and learn how to recruit a superstar. In this article, we showed you 5 best ways to engage candidates. Feel free to use our tips and let us know in comments how it turned out for you in the end.


Justin Osborne is a teacher from Leicester, UK. When not teaching his little students and rooting for Leicester FC, he loves to share his thoughts and opinions about education and self-improvement with other people on different blogs and forums.

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