Should Text Recruiting Become the New Industry Standard?

tin-can-phone.jpgIt used to be that getting the talent for your job openings was largely dependent on word-of-mouth exposure and posting on job boards. However, today, job postings are in the hands of the HR tech team.

From SMS to social media, new tools mean your HR team can improve reach and bring in better talent for the positions you need to fill. With over 75% of mobile phones now capable of sending and receiving SMStext messaging services is a terrific way to exponentially open your company to new applicants. Automating those texts will reduce the amount of time you must spend, while simultaneously increasing communication with your audience.

The Benefits of Texting With Talent

Your text messaging service can be used to keep interested talent in touch via text subscription. When a job opens up, top talent can be contacted with automated text alerts for those openings. Jobseekers can register for an account and avoid the frustration of missing position openings when they pop up. This allows your company to potentially get more applicants with those who are interested in working for your company from the very start.


Candidate Engagement

You want to keep the top talent connected in with your brand in order to constantly bring in the very best for your team. Encourage employees to get their friends or family on your contacts list for automated text alerts if they have the kind of skill set and drive your company seeks, since word-of-mouth is important in bringing good talent through the door.


Internal & External Recruiting  

Your automated text messaging alert service can also be available for those within the company who may want to move up or switch departments. In-house recruiting can mean reducing training time and keeping the interest focused on your current employees first. Providing career paths to employees will help incentivize your company for employees who are concerned about the entirety of their careers. It is important to the majority of employees that there is available training and upward job mobility within their company.

Simplify the Application Process

There is a lot of information you will need throughout the application process. You can use automated text messaging to get your applicants through the majority of the process. Texts can include links to pages that contain your application forms or as reminders to nudge your applicants toward completing the next step in the process. This allows you to concentrate on more important tasks and leave the busywork to the system. Your text system can also help you keep track of interview times and track the logistics to make your process simpler.

Keeping In-Touch With Employees

Once you’ve chosen a new hire and gotten them on board, you will want to keep them and your other employees informed. The employee's onboarding experience should acclimate them to the job, your company, and introduce them to team communications. Text messaging offers a method for keeping in touch with your employees and keeping your day-to-day conversations streamlined for clarity. Automated SMS can make your job easier by providing an easily accessible means of communication that is triggered by specific times or employee activity so that communication happens without you always pulling the strings.


If you aren’t considering automated text messaging for your company, you will want to do so. Part of working as a key leader means getting things accomplished by avoiding unnecessary busywork. Technologies can help you get more done with less hassle. Texting will improve communication, but automated texting will improve communication without requiring you to directly manage the individual communications.


About the Author: Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

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