Last week, I had the opportunity to co-facilitate an ERE.net webinar with our partner, Success Factors, regarding Yoh’s radical evolution in candidate marketing strategies over the last five years and how this has significantly improved our campaign effectiveness. It’s been an exciting journey, but I would be lying if I said that it wasn’t also accompanied by significant change management, some temporary technological hurdles and of course the occasional interpersonal challenges (after all, some modicum of trust building is required before you can accumulate the big data that will substantiate major strategy modifications). When the full picture comes together, the ensuing payoff makes both the leap of faith and the growing pains worth all of the effort. If you did not have the opportunity to join the live webinar session last week and would like to hear about our entire story, use the following link to view the slides and recording: http://bit.ly/19SD4JS. We welcome any of your questions or comments, particularly if you are ready to embark on your own journey!
In case you missed it: “Big data = Big results – Yoh’s journey”Posted on August 15, 2013 by Cindy Lombardo
With nine years of experience in the staffing industry having worked in the capacities of recruitment, project management, training and marketing, Cindy currently focuses on developing and implementing digital strategies that target and attract talent across all industry sectors for both national and international employment opportunities. She is passionate about following emerging applicant trends as well as educating others about both the growing talent deficit and strategies that can drive better recruitment efficiencies and return on investment. When she’s not working on candidate marketing strategies, Cindy spends her time outside of work running a non-profit opera company, practicing judo and playing with her crazy dog Scruffy.