The US has seen a steady rise in employment rates over the past seven years, with unemployment sliding to just 3.9% last July. The Business Standard reports that this figure coincides with an additional 157,000 new jobs created for workers across the country.
While this is good news for employees and jobseekers, these numbers pose a challenge to recruiters, who must now increasingly think like marketers to be able to attract top talent. Jobs are now products they must sell to a skilled workforce that has the luxury of choice, and this battle is definitely an uphill one. As ever younger and more tech-savvy Americans continue to join the labor force, it is necessary for recruiters to keep up with trends to succeed in this field. With this in mind, here are some of the top trends in marketing to help improve your company’s recruitment process.