Agile Project Management Goes Mainstream

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Posted by Alexandra Deck

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November 20, 2014

2013_Agile_AwardsTonight is the night we will meet the winners of the 2014 UK Agile Awards (#AgileAwardsWinner). Hosted by our Yoh UK division, this red carpet event recognizes the top Agile software developers. Regardless of what side of the pond you reside, or your native industry, there are three main reasons why you should familiarize yourself with Agile practices.

Mainstreaming Agile

The Agile Manifesto first came on the scene in 2001. The (infamous) guidebook rebutted previously used and overly regimented software development processes that dated back to the early 1980s and 1990s. This new Agile software development, which incorporates such methods as Scrum, Extreme Programming, DSDM, and Adaptive Software Development, allows for a more flexible and collaborative framework. In fact, out of nearly 1,300 IT professionals surveyed by Forrester in 2010, 35 percent of the respondents agreed that the Agile framework more closely matched how they typically approach a software development project.

What does this all mean in mainstream business? Queue in Agile Project Management. Sometimes referred to as extreme project management, the systematic approach to project management utilizes lean techniques to fast track the launch of a product or service. The result is open collaboration between departments, visibility into the project milestones, and often, a reduction in cost and resources. It has even been adopted by your not-so-usual suspects including IBM Marketing and Yoh marketing.

Where Agile Project Management Works

The reason Agile Project Management works so efficiently is because it allows a team to be both methodical and flexible in nature; consider it the yin to the yang. In industries where the market changes quickly or a top project goal is to have strict control over budgets and deadlines, Agile Project Management has proven successful. It's easy to see why when you do a side-by-side comparison of the Agile approach versus Traditional Project Management.

Courtesy of mindtools.com

How To Start

When you think of Agile, think repeatable and proven project planning. Remember, there is likely to be a cross-over between the different divisions of your organization, and each person involved plays a vital role; even at the most basic level. Identify the roles and responsibilities of each team member at the start of the project. Assign deadlines to each detailed task and use Agile project management tools to map your progress. Here are some free Agile Project Management tools to get you started. 


Courtesy of Microsoft Office

This blog was written by Alexandra Calukovic-Deck, aka the Marketing Guru, a data-driven marketeer. Growing up in the traditional marketing era, this Inbound marketer has experienced first-hand the shift to a more digital world. Versed in email, social and content marketing, Alexandra Calukovic-Deck drives the strategy behind Yoh's international sales and marketing divisions. Claims to fame include the longest possible last name ever, a certified Strategic & Inbound Marketer and lover of all things Philadelphia.

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